Miss J Alexander, Melissa Hobley and Damian Pelliccione

Revry CEO Damian Pelliccione led a conversation on the power of LGBTQ-first media featuring Melissa Hobley, Global Chief Marketing Officer, OkCupid and the fabulous Miss J Alexander at Brand Innovator’s Media Buying Summit in New York City.

Damian set the stage for brands that have realized the importance of the LGBTQ community to their success. The LGBTQ+ market represents over $5 trillion of spending power globally and nearly $1 trillion in the U.S. alone. The panel discussed that the three biggest challenges to LGBTQ+ marketing and advertising are a general concern of getting the message wrong, making sure the messaging appears in brand-safe environments, and budget limitations.