CTV Measurement: Are We There Yet?
The AdMonsters Publisher Forum stands out as a premier conference, providing unparalleled community engagement, idea exchange, and learning prospects for digital media professionals. Revry COO and co-founder Alia J. Daniels spoke on the panel CTV Measurement: Are We There Yet? on Monday, August 7th. Alia was joined by Kristin Eardley from Tastemade, Josh Sharma from Allen Media Group and Katya Shkolnik from Future Today.
Discover the importance of measuring CTV (Connected TV) in detail. Gain insights from industry professionals about the difference between contextual and third-party data. Stay updated on the latest perspectives on video data platforms and examine the exciting trend of buy-side and sell-side technologies merging, leading to more cooperation and effectiveness. We will also delve into attention measurement, which serves as a universal standard for assessing the true worth of each channel. Make sure to join this discussion and don't miss out.
