Revry NewFronts Brings the Best in LGBTQ Programming for Audiences and Brands

Revry, the first global LGBTQ+ streaming service, announced today that it will be hosting its first-ever NewFronts event on May 3rd, 2023 at Convene in New York City.

Revry, the first global LGBTQ+ streaming service, announced today that it will be hosting its first-ever NewFronts event on May 3rd, 2023 at Convene in New York City. The historic event will showcase Revry’s original programming and upcoming content slate to potential advertisers and media buyers who want to reach LGBTQ+ consumers through meaningful and culturally relevant connections. 

Revry has become the destination for LGBTQ+ content, offering a vast library of movies, series, and documentaries from around the world. With nearly five million monthly viewers, Revry has established itself as a go-to source for diverse and  inclusive queer programming. Revry, the only LGBTQ-first media network, is led by a diverse founding team, is NGLCC certified and is an ANA Diversity Supplier.

Ahead of its NewFront presentation, Revry announced PrismRiot™ – the only multi-minority certified LGBTQ+ advertising network. With a reach spanning over 110 million US households across multiple CTV and mobile platforms, the PrismRiot ad network offers brands unparalleled access to the LGBTQ+ community, a highly engaged and influential demographic with significant purchasing power.

Revry’s NewFront presentation promises to be a one-of-a-kind experience featuring the company’s co-founders Alia J. Daniels, LaShawn McGhee, Damian Pelliccione and Christopher Rodriguez. The team will be joined by Mila Jam as the “Wizard of Yaaaaas,” a transgender singer, actress and LGBTQ activist. Mila has toured internationally with the Broadway musical RENT and has performed alongside James Brown, Mark Ronson, Laverne Cox and others.

“We’re honored to be the first LGBTQ+ media company to present at the NewFronts and showcase the incredible brand safe programming we have to offer,” said Pelliccione. “It took over 15 years for a company like ours to connect with advertisers who share our diverse values and want to reach this valuable audience.”

Revry is rolling out a new slate of content including: 

  • Culture Q - this Pop Culture News show is part Good Morning America part E News! This weekly, soft news series is the upbeat– and queer–take on entertainment and pop culture that we’ve been waiting for!

  • Drag Latina Season 2 - this reality TV competition series is back. The first-ever international, Spanish-language drag competition series will be back in 2023 with a whole new cast of queens competing for the title of “Drag Latina”. Season 2 will include bigger stakes and a mixed English/Spanish language format! 

  • QueerX Awards - the premier queer pop culture awards show! Featuring 10+ award categories including, Best Queer Anthem and Queer Cultural Moment of the Year. Including appearances by Big Freida, Ninel Conde, Drag Queen, and Kim Petras!

  • Pride Ball -  Revry will host the definitive live vogue ballroom dance competition! Various "Houses" (i.e., teams) will be pitted against each other in what can only be described as a queer spectator sports spectacle! Featuring Dashaun Wesley of the House of Ebony, hundreds of fierce competitors, iconic judges, and live performances to stun the crowd, the event will also be livestreamed on social media and across Revry Networks. This program was sold pre-NewFronts and will be announced shortly.

  • King of Drag - takes the concept of the drag competition TV show and turns it on its head by exclusively featuring Drag KING performers. This first-of-its-kind series will feature a wide cast of cis-gender women, trans men, and non-binary professional drag kings competing for the title of the first “King of Drag!”

  • House of Pride (Season 3) - the 3rd annual “House of Pride” brought to you by McDonald’s is back for 2023! This variety show features musical performances and comedy sets by the best in emerging queer talent and kicks off with an original pride anthem. This program was sold pre-NewFronts and will be announced shortly. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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