For pioneering LGBTQ+-focused video-streaming service Revry, it’s been a complicated time, but, its founders say, a crucial one for a service trying to provide underserved audiences with shows that speak to their lives, while connecting brands safely with a substantial, lucrative core audience.

It’s Pride Month, a time for celebrating the diversity, breadth and inclusiveness of the LGBTQ+ community from flamboyant drag queens to queer music to emerging politicians such as Transportation Secretary Pete Buttigieg. All of which of course brings to mind…McDonald’s! Wait…what?