What Kind of Audience Data Are CTV Advertisers Looking For?
Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it’s secondary to the data and metrics that guarantee that their marketing efforts are connecting with the right audiences.
In this clip from Streaming Media Connect 2024, Warner Bros. Discovery’s Daniel Trotta, Revry’s Damian Pelliccione, and Advertising Perceptions’ Erin Firneno discuss real-world examples of how CTV content providers and aggregators can provide specific analytics and metrics that deliver real value to their advertising partners.
