Why The First LGBTQ NewFronts Needed A Unique Presentation For A Unique Message
In today’s crowded marketing landscape, it’s more important than ever to have a unique message that stands out from the competition. As the only LGBTQ+ streaming network that is diverse owned and targeted, we have that with Revry. Our four equal co-founders reflect the community we serve and are minority business owners. This makes for a truly unique business proposition when talking about the Revry offering to brand marketers. As CMO, I know that simply having a unique message isn’t enough and we have to make sure everyone knows it and believes it.
Earlier this year, Revry was offered the opportunity to present at the IAB NewFronts, the annual marketplace for digital video platforms and publishers, held in New York City. This year looked to be a little different with the IAB dedicating a day to “give underserved voices a voice,” IAB CEO David Cohen told Digiday.
