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Pride Marketing Reaching New Heights With McDonald’s USA and Revry
In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.
Etheridge Award Presented to Revry Co-Founder LaShawn McGhee
Revry is excited to announce that one of our founders, LaShawn McGhee, has been awarded the Melissa Etheridge Award by The City of West Hollywood and the Lesbian and Gay Advisory Board at the annual Dyke March.
Revry, McDonalds to host LGBTQ+ Pride livestream event
Revry, an LGBTQ+ oriented streaming service, is partnering with McDonald’s USA to host the second annual “House of Pride” virtual celebration, where the companies expect to receive millions of viewers.
You're All Streamers Now: Competing For Post-TV Dollars Panel with Revry COO Alia J. Daniels
The Mediapost Publishing Insider Summit featuring a panel called, “You're All Streamers Now: Competing For Post-TV Dollars” featuring Alia J. Daniels, Co-Founder & Chief Operating Officer, Revry, Inc. Chris Fehrmann, Vice President, Digital Products, TEGNA Inc. Mike Richter, Vice President, Global Revenue Operations, CTV & Digital, Trusted Media Brands, Inc. and moderated by Trish Mikita, VP of Content, AccuWeather.
McDonald’s Returns as Sponsor of Revry’s ‘House of Pride’ Event
McDonald’s has returned as the sponsor of LGBTQ+-first streaming media network Revry’s House of Pride virtual event. The burger chain is also backing Music Out Loud, Revry’s series celebrating LGBTQ+ music.
From McDonald’s to Tinder: The top Pride campaigns (so far)
Ugg, McDonalds, Tinder and other household names create campaigns to make Pride 2022 the most impactful yet.
Dallas Voice: Streaming Our lives
Revry CEO Damian Pelliccione said when they bought the original Apple TV that used only propriety apps and started searching for LGBTQ content, they found none. Then they watched Apple CEO Tim Cook giving the company keynote, saying it would allow developers to create apps for the fourth generation Apple TV.
Revry Her is an Expanded Library of Queer Female Movies and Series
Revry, the queer streaming network, is relaunching its OML on Revry channel as Revry Her. In addition to the name change, Revry Her will be the largest home of queer programming for women and, in many instances, created by women.
Meeting The Men of Fire Island
This week on Culture Q, Laverne Cox gets "dolled" up, Pride month has begun, and we talk to Andre Ahn and Joel Kim Booster about all things Fire Island. We also have some great recommendations from the Revry Streaming Guide and a young man in Florida shows his pride for his hair.
OUTFRONT Showcases Revry CEO Damian Pelliccione in 'PRIDE Personified' Campaign For Pride Month
OUTFRONT Media is celebrating Pride month by highlighting 19 LGBTQIA+ individuals on out of home assets across the country. With PRIDE Personified, OUTFRONT showcases leaders from industries including Media, Politics, Television, Film, Marketing, Real Estate, Art, Health & Human Service, for their accomplishments in the face of adversity and those who personify the spirit of Pride both professionally and personally including Revry CEO and co-founder Damian Pelliccione.
What’s on Revry for Pride Month 2022
Pride Month is here and we have quite a collection of amazing movies, documentaries, stand up comedy, series and short films streaming this month including House of Pride Brought to You By McDonald’s USA which will premiere on June 5 at 8pm EST on Revry and stream all month.
Uplifting Queer Bands with Casper
Born in Olongapo, Philippines, Casper (They/Them) now resides in Philadelphia, PA after living in NYC and growing up in North Carolina. Casper has done communications for the Association of Independents in Radio and they oversee their fellowship programs.
Pride and Inclusivity Summit with Revry CMO Paul Kontonis
Brand Innovators, the leading platform connecting the brand marketer community, is hosting a Pride and Inclusivity Summit in New York City on June 9th sponsored by The Bar, LGBTQIA+ ERG at MHUSA and LVMH North America. The summit features brand marketers from Cadillac, Citi, Estee Lauder, LVMH, Moët Hennessy, NFL, Pepsico, Unilever, Walmart and Revry.
McDonald’s USA and Revry Celebrate Pride With Two Exclusive Virtual Events
Pride 2022 is anticipated to be bigger and better than ever, with LGBTQ+ media company, Revry, at the forefront of celebrations. Revry is partnering with McDonald’s USA for a second year to host the House of Pride virtual celebration, complete with exciting musical and dance performances, hilarious comedy segments, and a can’t-miss voguing performance by The House of Ebony. They will also premiere Music Out Loud, a music series that celebrates and inspires the exploration of LGBTQ-first music.
Striving to Tell Authentic Stories with Chris Phillips
Chris Phillips (He/Him) is a screenwriter, playwright and director. Raised in Austin, Texas, Chris found himself starved for authenticity at an early age and related way more to stuff like CAT ON A HOT TIN ROOF, WHO'S AFRAID OF VIRGINIA WOOLF?, and A SOLDIER'S PLAY than any sissy-gay-white-boy-pre-teen really should.
NEO 10Y and Love Energy
Recording artist and consciousness revolutionary, NEO 10Y (They/Them), has debuted their new single VAPID PROPHECY, dubbed “the soundtrack to a spiritual revolution” – an action packed, celestial, genre-fusing, multi-dimensional trip with introspective and intricate cosmic lyricism that NEO 10Y is becoming known for.
Trixie Mattel Is Back In Trixie Motel
This week, we talk Trixie Mattel's Trixie Motel and Queer As Folk's return to TV!
Memorial Day Weekend and Fire Island
Memorial Day is a day to honor those in the military who have lost their lives and so Revry is streaming Transmilitary, a documentary about the brave transgender people in the military.
OUTLOUD Raising Voices Music Festival Tickets are on Sale
OUTLOUD Raising Voices Music Festival is a 3-Day award-winning LGBTQ+ Music Festival, from June 3-5 at West Hollywood Park, profiling and celebrating Queer artistry as a kick-off concert to PRIDE Month.
Bad Boy Artie O’Daly
Artie O'Daly (He/Him) is an actor/writer/producer born and based in Los Angeles. He earned his BA in Theatre Arts from California State University, Fullerton. Post-college, he put his focus on acting and became "that guy who played that part on that episode" of such series as MODERN FAMILY, SUPERSTORE, SILICON VALLEY, THE BIG BANG THEORY, GILMORE GIRLS, among others, as well as recurring on series such as GENERAL HOSPITAL and I THINK YOU SHOULD LEAVE WITH TIM ROBINSON.